Creation of logo and branding, along with various marketing assets, for Ladbrokes first ever free-to-play game for the World Cup 2018, World Cup Champion. The logo was created to be used on all marketing collateral for the game, which included a national billboard campaign as well as a large online presence featuring digital banners and social advertisements. The product was a huge success bringing in many new customers during an exciting world cup tournament.

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Originally from England, Ladbrokes is one of the world's leading sports betting and gaming companies.